Sir Stelios takes on the supermarkets with food for 25p

Stelios takes on the supermarkets

easyFoodstore, the super budget grocery outlet started by Sir Stelios Haji-Ioannou got off to a flying start earlier today with hundreds of shoppers pouring in to the north London store attracted by a 25p per item offer.

Prices will eventually rise in March, most probably to about 50p – but the plan is to launch a new “easy” branded player that sits in between food banks and discount retailers.

easyFoodstore currently sells a range of 76 products, meaning that a shopper could buy all of the goods on offer for less than £20.

The shop, located on Park Royal West , just off the North Circular Road, in London’s zone three, first opened its doors last week but only went live yesterday.

Back in 2013, Stelios said that his interest in the food retail market was sparked by the widespread use of food banks in the UK as well his philanthropic foundations operations in Greece and Cyprus, where it hands out free lunchtime snacks to the needy.

The entrepreneur and easyJet founder has previously said that he believed there was a gap in the food retail market “a niche below some of the current budget operators such as Aldi and Lidl”.