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Pilot store now open in...
Park Royal, London
Cheap food is now available in north-west London after the opening of the first pilot easyFoodstore in the capital. Based next to the easyBus depot on the North Circular Road, the neighbourhood-sized store will be offering a limited and basic range of items at rock-bottom prices. An introductory offer of 25p per item will be available throughout February. This is the latest low price venture from easyJet founder Sir Stelios Haji-Ioannou.
Sir Stelios says...
"This is another way the "easy" brand can serve the less well-off. Given my experience in distributing food for free in Greece and Cyprus, this is a more commercial attempt to sell basic food for 25p per item to those less well-off in the Park Royal area."
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