media coverage



Grocer magazine names top 100 food retail power brokers

mirror.co.uk - Top trade magazine spotlights major supermarket players with a new entry at 99…

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The Guardian reports on the easyFoodstore 10 item limit

theguardian.com - EasyJet founder Sir Stelios Haji-Ioannou's budget food store is introducing a 10 of each item limit on purchases from Monday in an attempt to prevent its shelves being cleared by shopkeepers stocking up.

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The Sunday post asks if the easyFoodstore will win over shoppers

sundaypost.com - It's the brainchild of easyJet founder Sir Stelios Haji-Ioannou, below, who's aiming to do for our weekly shop what he did for budget air travel.

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The Victoria Derbyshire show reports on the easyFoodstore and its low prices

bbc.co.uk (iplayer), Times - 00:12:50 and 01:39:00 - Joanna Gosling presents the BBC's daily news and current affairs programme with original stories, exclusive interviews, audience debate and breaking news.

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The Telegraph reports on Sir Stelios' easyFoodstore closing for the day to restock shelves

telegraph.co.uk - The no-frills grocery store opened by easyJet founder Sir Stelio Haji-Ioannou has been forced to close for the day while it restocks after selling out.

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The Independent comments on the budget supermarket running out of stock

independent.co.uk - Just days after opening its doors, easyJet founder Sir Stelios Haji-Ioannou's budget food store, which charges just 25p for essential food items, has been forced to shut temporarily after running out of stock.

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The Sun comments on the easyFoodstore closure, where everything is only 25p

thesun.co.uk - The easyFoodstore is now not expected to reopen until Friday after it was beseiged by hundreds of bargain hunters, with some even travelling in from more than 100 miles away.

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The Evening Standard on the 25p easyFoodstore closing after stock runs out

standard.co.uk - The easyFoodstore has been forced to shut its doors after bargain hunters stripped the shelves of food.

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ITV news reports the easyFoodstore closes doors after it runs out of food

itv.com - A shop which had an introductory offer of selling everything for 25p has had to close its doors after just a few days.

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City A.M write on easyFoodstore being shut after food demand clears shelves

cityam.com - The EasyFoodstore has been forced to close just days after it was launched, after bargain-hunting Londoners stripped the shelves bare.

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The Daily Mirror take a look around easyFoodstore

mirror.co.uk - The first store, opened by easyJet founder Sir Stelios Haji-Ioannou, is hoping to compete with discount supermarkets like Aldi and Lidl.

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Kipper Williams illustrates easyFoodstore

theguardian.com - Kipper Williams on easyFoodstore's 25p offering.

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The Mirror on easyFoodstore having to close its doors due to eager customers

mirror.co.uk - Easyfoodstore has been so mobbed that it has been forced to close for a full day on Thursday so stocks can be replenished.

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The Himalayan Times (Nepal) report on easyFoodstore in the UK

thehimalayantimes.com - LONDON: British tycoon Stelios Haji-Ioannou, founder of no-frills airline easyJet, on Tuesday opened a pilot budget supermarket named 'easyFoodstore' in London in an attempt to crack the country's booming discount grocery sector.

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The Guardian informs on easyFoodstore closure after it runs out of stock

theguardian.com - EasyJet founder Sir Stelios Haji-Ioannou's budget food store, which charges just 25p each for everyday groceries, has been forced to close temporarily after less than two days as it has run out of stock.

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The Metro comments on the easyFoodstore being forced to close

metro.co.uk - It seems only yesterday that we wrote about the launch of an exciting new bargain shop in which all products were priced at just 25p.

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The Evening Standard comments on easyFoodstore opening in Park Royal

standard.co.uk - EasyFoodstore began trading on Park Royal West, just off the North Circular, on Monday, offering shoppers groceries ranging from pasta to beans to cleaning products.

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The Guardian wonders if easyFoodstore will be the next easyJet

theguardian.com - Grocery shop charging 25p per item aims to lure customers from discounters, but they will only stick around if the quality is good, say analysts.

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The Sun looks inside the new budget easyFoodstore... where everything costs 25p each

thesun.co.uk - Tycoon Stelios Haji-loannou is to take on supermarkets Aldi and Lidl after launching easyFoodstore.

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The Metro report on easyFoodstore, the budget 25p supermarket in London

metro.co.uk - EasyJet has opened a budget 25p supermarket in Park Royal, north London, selling everything from digestive biscuits, tea, chick peas and sardines to jaffa cakes and ginger nuts.

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The Mirror reports on easyFoodstore challenging Aldi and Lidl

mirror.co.uk - The first store is up and running, with one family managing to splash £27 - but what can you buy when you're there?

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The Mirror reports on how easyFoodstore stacks up against its rivals

mirror.co.uk (Supermarkets) - The Mirror's Cash Queens run a price comparison between the new discount store launched by easyJet founder Sir Stelios Haji-Ioannou and its established rivals.

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The Independent: Forget Aldi and Lidl, easyFoodstore is open for business

independent.co.uk (Lifestyle) - She's seen the planes, enjoyed the cheap flights, now she's going to try the baked beans. "I had two lovely cheap trips to Malta," says Clare Gaches, 44. "So I thought I would try the shops."

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The Independent on easyFoodstore being the easyJet for food

independent.co.uk (Business) - easyjet founder Sir Stelios Haji-Ioannou has set his sights on discount grocers with the opening of a trial easyFoodstore shop in North London.

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The Express and Star comment on how easyFoodstore sells groceries for 25p

expressandstar.com - easyJet founder Sir Stelios Haji-Ioannou has entered the thriving discount grocery market with a low-cost food store selling items for 25p.

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Sir Stelios takes on the supermarkets with food for 25p

telegraph.co.uk - Sir Stelios Haji-Ioannou, the founder of easyjet, has finally launched his assault on the competitive budget grocery sector with the trial of his first easyFoodstore shop...

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After easyJet, now it's easyFood - where everything costs 25p! Airline founder opens mega discount store as he takes aim at Aldi and Lidl

dailymail.co.uk - We've flocked to the pound shop and flirted with the 99p store – now get ready for 25p grocer easyFoodstore. The mega-discount shop is the brainchild of easyJet founder Stelios Haji-Ioannou, who aims to take on the budget German supermarkets Aldi and Lidl.

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Stelios Haji-Ioannou opens easyFoodstore with 25p offer

theguardian.com - The founder of easyJet has opened a discount food store that is selling everyday groceries for 25p each.

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Rise of no-frills airlines offers some fascinating lessons for Britain's fast-changing grocery market

www.dailymail.co.uk - The rise and rise of EasyJet and other no-frills carriers offers some fascinating lessons for Britain's fast-changing grocery market.

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The supermarket of the poor (Greek Text)

city.sigmalive.com - The brain of the airline EasyJet, Stelios Haji-Ioannou, presents his latest project: a supermarket with basic food items at very low prices, purchased directly from suppliers at wholesale prices.

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New discount supermarket in East Croydon - which will never open

www.croydonadvertiser.co.uk - A discount supermarket from the founders of EasyJet in East Croydon is stocked full of bargain food – but is unlikely to ever sell a single tin of beans.

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After cheap flights and hotels, now it's easyShop: Airline boss unveils first cashless supermarket

www.dailymail.co.uk - It will sell low-cost unbranded food in cheap locations aimed at people 'on benefits' and in poorly-paid jobs.

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Founder of easyJet pledges 50p average price in his low-budget foodstore

www.theguardian.com - Stelios Haji-Ioannou mocks up easyFoodstore in Croydon to demonstrate 'no brand' venture aimed at poorer households

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easyFoodstore planning decision: More flexibility required

keystonelaw.co.uk - The London Borough of Croydon advised the easyGroup against building outside the town's allotted retail zone at the end of May. Planning lawyer Oliver Goodwin explains why the decision was disappointing in light of Croydon's recently adopted Core Strategy.

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Stelios's easyFoodstore Encounters Teething Problems

esmmagazine.com - Sir Stelios Haji-Ioannou's endeavoring to extend the "easy" brand into food retailing has hit a major stumbling block after a London council turned down his easyFoodstore launch proposal.

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EasyJet founder Stelios's budget foodstore fails to make it to checkout

The Guardian - Sir Stelios Haji-Ioannou's plan to extend the easy brand into food retailing has received a setback after a London council rejected his easyFoodstore launch plans.

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easyFood: Stelios goes from the check-ins to checkouts

The Observer - Serial entrepreneur Sir Stelios Haji-Ioannou is cautiously making plans to enter the budget supermarket sector.

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EasyFood: next item on Stelios Haji-Ioannou's menu

The Guardian.com - Stelios Haji-Ioannou has bought the freehold to the old office block opposite East Croydon station for the first EasyFood store.

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easyJet founder taking on supermarket discounters

The Financial Times - Sir Stelios Haji-Ioannou is poised to add supermarkets to his stable of Easybranded businesses, which spans hotels to car hire.

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Stelios grub is easy peasy

The Sun - easyJet founder Sir Stelios Haji-Ioannou is to launch a budget grocery shop called easyFoodstore, taking on low-cost rivals LIDL and ALDI.

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easyJet plans to open pilot food store

Food Production Daily - Sir Stelios Haji-Ioannou, founder of EasyJet is planning to open a discount food chain selling no-brand-name packets and tinned foods in 2014.

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Easyjet to launch first budget supermarket in Croydon

Croydon Advertiser.co.uk - easyJet founder Sir Stelios Haji-Ioannou is to launch a nine-storey "easyBuilding" in central Croydon, including his first budget supermarket.

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EasyJet founder Stelios to open budget supermarket 'experiment' in Croydon

Croydon Guardian.co.uk - The founder of budget airline easyJet is to launch a cut-price supermarket business, beginning with a store in Croydon.

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Stelios is set to take on budget supermarkets

cityam.com - On the ground floor of a tower block in Croydon, Sir Stelios Haji-Ioannou plans to open the first of many low-cost supermarkets under his Easy brand.

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Stelios stores aim at cheap food market

heraldscotland.com - EasyJet founder Sir Stelios Haji-Ioannou is launching a low-cost food retail business to undercut budget supermarkets Aldi and Lidl.

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EasyGroup to launch budget supermarket in UK

iol.co.za - London - EasyGroup chairman Stelios Haji-Ioannou said on Sunday he planned to open a low-cost food retail business in Britain, easyFoodstore, aimed at undercutting prices at German discount grocers Aldi and Lidl.

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Sir Stelios Haji-Ioannou confirms easyFoodstore pilot store will be in Croydon

The Drum.com - Following on from yesterday's revelations that easyJet founder Sir Stelios Haji-Ioannou is to launch a budget supermarket chain - easyFoodstore, the entrepreneur has confirmed the pilot store is to be set up in Croydon.

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Sir Stelios responds to press speculation

easyGroup - Following recent press speculation concerning the registration of easyFoodstore.com as a trademark and setting up of a holding website, easyGroup chairman Sir Stelios Haji-Ioannou has today clarified the nature and scope of this new brand extension.

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Easygroup looks to open budget supermarket chain

bbc.co.uk - The founder of Easyjet, Sir Stelios Haji-Ioannou, is to launch a low-cost grocery business, aimed at undercutting the likes of Aldi and Lidl.

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EasyGroup hopes to take on Aldi et al with budget supermarket plan

The Guardian.com - Sir Stelios Haji-Ioannou announces pilot site in Croydon for easyFoodstore, which will concentrate on basic foodstuffs

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EasyFoodstore: Stelios to launch low-cost supermarket

standard.co.uk - EasyJet founder Sir Stelios Haji-Ioannou is launching a low-cost food retail business to undercut low prices offered by budget supermarkets Aldi and Lidl.

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EasyJet's Stelios To Launch Budget Grocery

news.sky.com - EasyJet founder Sir Stelios Haji-Ioannou is launching a low-cost food retail business to undercut low prices offered by budget supermarkets Aldi and Lidl.

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EasyJet boss Stelios plans to add supermarket chain to his budget portfolio

mirror.co.uk - The billionaire founder of easyJet plans to launch a budget supermarket.

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Sir Stelios plans easyFoodstore to slash weekly grocery bills and beat bargain rivals

metro.co.uk - EasyJet founder Sir Stelios Haji-Ioannou is launching a low-cost food store business to rival budget supermarkets Aldi and Lidl.

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EasyJet founder to launch grocery

Manchester Evening News.co.uk - EasyJet founder Sir Stelios Haji-Ioannou is launching a low-cost food retail business to undercut low prices offered by budget supermarkets Aldi and Lidl.

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easyJet founder to take on big supermarket chains with launch of budget easyFoodstore

dailymail.co.uk - The billionaire founder of easyJet is to launch a budget supermarket to take on the likes of Tesco, Asda, Sainsbury's and Morrisons.

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